鏂伴椈App鐢ㄦ埛宸插ぇ鏁頒嚎
鏉ユ簮錛氬緪宸炰嚎緗戠綉緇滅鎶鏈夐檺鍏徃 鏃墮棿錛?014-03-12 浣滆咃細(xì)
榪戞棩錛岀Щ鍔ㄤ簰鑱旂綉絎笁鏂規(guī)暟鎹寲鎺樺拰鏁村悎钀ラ攢鏈烘瀯鑹懼獟鍜ㄨ(iiMedia Research)鍙戝竷浜嗐?013騫翠腑鍥芥墜鏈烘柊闂誨鎴風(fēng)甯傚満鐮旂┒鎶ュ憡銆嬶紝鑹懼獟鍜ㄨ鏁版嵁鏄劇ず錛?013騫村勾搴曚腑鍥芥墜鏈烘柊闂誨鎴風(fēng)鐢ㄦ埛瑙勬ā杈懼埌3.44浜匡紝鍚屾瘮澧為暱48.3%錛岀幆姣斿闀?.2%銆傛墜鏈烘柊闂誨鎴風(fēng)鍦ㄤ腑鍥芥墜鏈虹綉姘戜腑鐨勬笚閫忕巼杈懼埌60.4%銆?/p>
鏂伴椈App鐢ㄦ埛杈?.44浜?鎶㈠ず縐誨姩浜掕仈緗戝競鍦?/p>
2013騫翠腑鍥芥墜鏈烘柊闂誨鎴風(fēng)鐨勭珵浜夎揪鍒頒簡楂樻疆銆傚洖婧埌2012騫村簳錛屽湪鎼滅嫄涓懼姙鐨勭Щ鍔ㄤ簰鑱旂綉濯掍綋浼欎即騫翠細(xì)涓婏紝寮犳湞闃寵〃紺猴紝鎼滅嫄鍦ㄧЩ鍔ㄤ簰鑱旂綉鐨勫垏鍏ョ偣鏄獟浣擄紝宸茬粡鎷ユ湁搴炲ぇ鐢ㄦ埛瑙勬ā鐨勬悳鐙愭柊闂誨鎴風(fēng)鏄悳鐙愮殑縐誨姩浜掕仈緗戠殑鍙戝姏鐐廣備竴鐣澶栫晫瑙h涓烘悳鐙愭娂瀹濇悳鐙愭柊闂誨鎴風(fēng)鐨勮璇濇巰寮浜?013騫存柊闂誨鎴風(fēng)甯傚満绔炰簤鐨勫簭騫曘?/p>
鏂伴椈瀹㈡埛绔熷姪縐誨姩浜掕仈緗戠殑鍙戝睍嫻疆鍜屾櫤鑳芥墜鏈虹殑蹇熸櫘鍙?qiáng)锛屼互鍏堕殢鏃堕殢鍦扮殑鏂伴椈闃呰L柟寮忋佸疄鏃剁殑鏂伴椈鎺ㄩ併佷赴瀵岀殑璧勮淇℃伅鍜屾柊鍨嬬殑浜掑姩紺句氦鎴愪負(fù)縐誨姩浜掕仈緗戞椂浠d富瑕佺殑澶т紬濯掍綋銆備笉浠呭悇澶ч棬鎴風(fēng)綉绔欑悍綰鋒姇鍏ュぇ閲忕簿鍔涙姠鍗犲競鍦猴紝浼犵粺綰歌川濯掍綋涔熶技涔庣湅鍒頒簡鏈潵濯掍綋鐨勫彂灞曟柟鍚戯紝鍚勮嚜鎺ㄥ嚭浜嗗熀浜庤嚜韜獟浣撳鉤鍙扮殑搴旂敤杞歡錛屾墜鏈烘柊闂誨鎴風(fēng)甯傚満榪呴熸垚涓虹Щ鍔ㄥ獟浣撶珵浜夌殑鐒︾偣銆?/p>
緇忚繃鍚勫ぇ鏂伴椈瀹㈡埛绔竴騫寸殑鎺ㄥ箍鏅強(qiáng)錛屾墜鏈烘柊闂誨鎴風(fēng)鐢ㄦ埛娓楅忕巼宸茶緝楂橈紝鐢ㄦ埛瑙勬ā榪涘叆紼沖畾鍙戝睍闃舵銆傝壘濯掑挩璇?iiMedia Research)鏁版嵁鏄劇ず錛?013騫翠腑鍥芥墜鏈烘柊闂誨鎴風(fēng)媧昏穬鐢ㄦ埛鍒嗗竷鏂歸潰錛屾悳鐙愭柊闂誨鎴風(fēng)銆佽吘璁柊闂誨鎴風(fēng)銆佺綉鏄撴柊闂誨鎴風(fēng)鍒嗗眳鍓嶄笁浣嶏紝媧昏穬鐢ㄦ埛鍗犳瘮鍒嗗埆涓?1.2%銆?9.4%鍜?7.6%銆?/p>
鐒惰岋紝鐩告瘮PC浜掕仈緗戯紝縐誨姩浜掕仈緗戠殑鍙樼幇鑳藉姏瑕佸急寰楀錛屾柊闂誨鎴風(fēng)鐩堝埄妯″紡灝氭湭鏄庣‘銆傚悓鏃訛紝鍦ㄦ姇鍏ュぇ閲忚祫婧愯耽寰楃敤鎴蜂箣鍚庯紝鍚岃川鍖栦弗閲嶇殑瀹㈡埛绔浣曚繚鎸佺敤鎴風(fēng)矘鎬э紝涔熸槸浜熷緟瑙e喅鐨勯棶棰樸傚墠鏈熺敤鎴風(fēng)Н绱ぇ鎴樼粨鏉熶箣鍚庯紝鏈潵鎽嗗湪鏂伴椈瀹㈡埛绔巶鍟嗛潰鍓嶇殑闂灝嗘洿澶氾紝绔炰簤涔熷皢鏇翠負(fù)嬋鐑堛?/p>
灝忛┈鍝ヨ寰俊鍙槸鑵捐縐誨姩浜掕仈緗戠殑涓寮犵珯紲紝鎼滅嫄璇存柊闂誨鎴風(fēng)鏄腑鍥界Щ鍔ㄤ簰鑱旂綉鐨勭涓夊紶鑸圭エ錛屾柊嫻井鍗氳嚜鐒舵槸鏂版氮鏈閲嶈鐨勮埞紲ㄣ?/p>
浣滀負(fù)騫沖彴綰у簲鐢紝榪囦嚎鐨勭敤鎴鋒暟甯︽潵鐨勬晥搴旇繙榪滆秴榪囧叾浠栬繃浜跨殑綰伐鍏風(fēng)被搴旂敤銆傚井淇℃槸妯簶鍦ㄧぞ浜ゅ拰閫氳棰嗗煙鐨勫ぇ灞憋紝鍏朵粬綾諱技搴旂敤鍙兘媧誨湪寰俊闃村獎(jiǎng)涔嬩笅;寰崥鏄Щ鍔ㄧぞ浜ゅ獟浣撻鍩熺殑澶у北錛孭K鎺夊叾浠栧井鍗氬悗寮濮嬭殨椋熶紶緇熸柊闂諱笟鍔?鏂伴椈瀹㈡埛绔槸縐誨姩鏂伴椈棰嗗煙鐨勫ぇ灞憋紝鐜板湪鎴樺眬涓嶅鍓嶉潰鐨勬槑鏈楋紝浣嗕繚鎸佺潃棰嗗厛韜綅銆?/p>
鑰屾悳鐙愭柊闂誨鎴風(fēng)姣旀柊嫻井鍗氥佽吘璁井淇″叿鏈夋洿椴滄槑鐨勪釜鎬э紝鍦ㄥ晢涓氬寲鐨勮礬寰勪笂涔熷氨鏇存槗浜庡艦鎴愭ā寮忋?rdquo;鍒嗘瀽浜哄+璁や負(fù)錛屽井淇′笌鎼滅嫄鏂伴椈瀹㈡埛绔渶澶х殑宸埆渚挎槸鏂伴椈褰㈠紡鐨勪綋鐜幫紝寰俊鐩墠鍙敮鎸佸浘鏂囨柊闂伙紝鎼滅嫄鏂伴椈瀹㈡埛绔垯涓繪墦闊寵棰戞柊闂伙紝涓嶄粎鍙互鐪嬭棰戞柊闂匯佺洿鎾紝3.5鐗堟湰榪樻柊澧炰簡璇煶璇勮鍔熻兘錛岀敤鎴峰湪鏀剁湅鏂伴椈銆佸弬涓庣洿鎾椂閮藉彲浠ヤ嬌鐢ㄨ闊充簰鍔紝鏇村姞鏂逛究銆佸揩鎹楓?/p>
浜掕仈緗戞椂浠f柊闂誨唴瀹瑰悓璐ㄥ寲鐜拌薄涓ラ噸錛岃屾柊闂誨鎴風(fēng)鐨勭珵浜夋洿寮鴻皟涓虹敤鎴鋒彁渚涗笓涓氬寲銆佷釜鎬у寲鐨勯槄璇諱綋楠岋紝鍏ラ┗鏂伴椈瀹㈡埛绔殑浼犵粺綰歌川濯掍綋寰堝ソ鐨勫浜掕仈緗戝獟浣撹繘琛屼簡琛ュ厖銆傜焊濯掑拰鏂伴椈瀹㈡埛绔殑鍚堜綔錛屽皢鏄湭鏉ユ柊闂誨鎴風(fēng)甯傚満绔炰簤鐨勯噸瑕佸洜绱犮?/p>